Philips GoPure car air purifier – A solution for air pollution in cars.

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Air pollution and its health side effects are at the top of mind not just in Delhi and national capital region but also across the country. The air we breathe has become highly dangerous. Delhi is now the most polluted city in the world and people are not safe breathing this air whether it’s indoor or outdoors. The air pollutants present inside your car can be five times more compared to the conditions on road. To cater to this Philips launched GoPure car air purifier in Delhi, Mumbai & Bengaluru, that will ensure fresh air inside the car. It combats the issue of air pollution and preserves the health of drivers and passengers.

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GoPure car air purifier effectively combats dangerous pollutants, bringing you and your family fresh air and creating a pleasant driving experience day and night. This portable palm sized air purifier can be placed anywhere inside your car. It comes with an easy plug-and-play setup and operates automatically after ignition.

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It only takes 15 minutes to get GoPure running. The three-layer filtration system of the device rapidly removes air pollutions. Equipped with a three-stage multi-layer filtration, SelectFilter GSF80 X80 outperforms other conventional air filters in eliminating 99% of PM2.5 fine particles including cigarette smoke, pollens, dust, PM2.5, airborne virus and bacteria. In addition, SelectFilter even neutralizes and removes up to 99% of toxic gaseous chemicals such as formaldehyde, toluene and TVOC, which are caused by exhaust fumes and industry pollution.

A plug-and-play product it is also easy to install. GoPure car air purifier is equipped with an automatic switch that detects when you start your car. According to your personal preference, GoPure car air purifier are designed for safe installation on the armrest, headrest or under the seats.

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To give customers the experience of the GoPure car air purifier few Meru cabs in Delhi, Bengaluru & Mumbai have been installed with GoPure car air purifier. Philips GoPure car air purifier is placed on the front seat headrest so that the product is visible to the customer. A flap is also placed to educate the customer about the product. The artwork on the GoPure cabs talk about the product & its benefit. Customers can also win Philips GoPure car air purifier by sharing their GoPure cab experience on Facebook & twitter.

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Philips Gopure is available at a price of Rs. 7999 exclusively available at Amazon.in. Check here http://amzn.to/2bSF5Mf

Take a deep breath of fresh air and rejoice! With GoPure car air purifiers you and your loved ones can easily enjoy fresh and healthy air in your car, no matter where you go.

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‘The Dhun Project’ – Celebration of Sony MIX 5th anniversary

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There is no better way than celebrating your anniversary by doing something good and giving back to the society. Going by this Sony MIX, the Hindi music channel from Sony Pictures Networks India (SPN), announced ‘The Dhun Project’ to celebrate the 5-year anniversary of the channel in India.

‘The Dhun Project’ has been initiated, to pay tribute and recognise forgotten musicians of the industry and help them live with dignity and aims to give back to India’s rich musical heritage by raising funds to empower musicians and educate across levels. As a part of the initiative, the channel has appointed Roshan Ali Sahab as The Dhun Project Ambassador and has contributed Rs 10 lakh to better his life which had been affected due to paralysis.

The project is also leveraging the crowdsourcing platform Ketto.Org, to raise funds for Spic Macay to organise a series of events across the country that will enable heritage musicians to perform in schools and colleges and help them live with dignity
For more details, visit: 
www.TheDhunProject.Ketto.org

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As part of the project, a lyrical composition has been curated to serve as ‘The Dhun Project’ anthem, championing the cause. Sony Mix has brought together stalwarts from the advertising and media industry to record an exclusive music video for the anthem

You may have a look at the video here : https://www.youtube.com/watch?v=3LekLku1GXo

Sony MIX aim is to spread the awareness about the ‘The Dhun Project’ to as many people out as possible by initiating the #DhunProjectChallenge on various social media platforms where users had to hum a tune and upload their video by nominating atleast 5 friends and hence making a large chain and spreading the word.

Many known artists like Sunidhi Chauhan, Shalmali Kholgade, Akriti Kakkar, Aparshakti took up the challenge and nominated others too.

The project has been receiving a lot of positive response from everyone. On Twitter the The Dhun Project hashtag and keyword were trending for two days and the project saw an overwhelming response with lots of videos uploaded by the users.

Let us all join, support and contribute to the wonderful cause. Extend your support by visiting the fundraiser page at: https://thedhunproject.ketto.org/fundraiser/sonymix